Epic Games Announces Its Very Own Store: There’s A New Contender In Town
For more than a decade, Steam has been modernizing the gaming industry by granting the world with a one-stop shop for everything PC gaming. There have been many other platforms including EA’s Origins and Ubisoft’s Uplay. However, none have come close to where Steam is currently standing. Until now that is as a new contender has just emerged, one which just might end this decade-long monopoly.
Epic Games Enters The PC Gaming Store Business
According to Epic Games’ official post, the creators of Fortnite have been working on building tools, trying the close the gap between the developers and its players. They started off with the Epic Games Launcher, but that was just to kick things off. Now, the developers have something much, much greater in store (pun unintended) for the gaming community that will not only benefit them but also the people who make and develop games.
Yes! Epic Games is releasing its very own Store which will allow gamers and developers to share a single marketplace – something very similar to what Steam does. However what sets the Epic Games Store apart from its competitors is the fact that this new store is not only providing a shared marketplace but also a place for developers to also interact with their fans, all in a single platform. Just imagine, thousands of developers, all in one place, talking about your favorite games on a daily basis. That sounds like every gamer’s dream.
Developer’s Conundrum: Epic Games Or Steam?
After going through this, you might wonder why developers would prefer moving to the Epic Games Store when they have a massive platform like Steam. Well, this is where Epic Games’ pricing policies come into play. According to them, Steam splits the revenue of all its sales 70/30, with 30% going to them.
However, what Epic Games is doing is that they are introducing a new policy, which splits the revenue 88/12, with 12% going to Epic Games. This means the developers will now have a much greater incentive to work with Epic Games rather than Steam as they are going to be earning more.
Developers receive 88% of revenue. There are no tiers or thresholds. Epic takes 12%. And if you’re using Unreal Engine, Epic will cover the 5% engine royalty for sales on the Epic Games store, out of Epic’s 12%.
Now, as a business student myself, it is understandable why Epic Games is using such aggressive pricing standards. Penetrating such a monopolistic industry isn’t an easy feat to accomplish. Hence, such tactics are needed. That being said, no one is really sure whether Epic Games will continue on with such tactics, once it has made its position in the industry. So, for that, we will have to be a little patient.
And that’s not all as Epic Games is also bringing in a list of other interesting features like its Support-A-Creator program to its upcoming Store. The Store is expected to make its way in 2019, however, further details regarding the Epic Games Store are going to surface at The Game Awards this Thursday, December 6th. So, till then check out the official post and let us know what you think of Epic Games approach to bringing in a new PC gaming Store?